Meghan Markle reportedly approached Guthy-Renker, a direct-to-consumer company, about marketing a perfume inspired by her late mother-in-law, Princess Diana. However, Guthy-Renker reportedly declined the offer, citing concerns about the potential for legal challenges.
The company reportedly feared that Markle's perfume could be seen as a knockoff of the Illuminum fragrance, which was created by Diana's former dresser, Angela Kelly.
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Kelly launched Illuminum in 2013, and it has since become a popular fragrance among Diana fans.
Guthy-Renker also reportedly had concerns about the potential for backlash from Diana's fans. Some fans might have been upset that Markle was profiting from a fragrance inspired by Diana.
In the end, Guthy-Renker decided that the risks of marketing Markle's perfume were too great. The company declined the offer, and Markle's perfume was never produced.
It is unclear why Markle chose to approach Guthy-Renker about marketing her perfume. However, the company has a long history of success in the direct-to-consumer market. Guthy-Renker has also been known to market products inspired by celebrities, such as the Kardashian Kollection.
It is also unclear what Markle's plans are for her perfume. She may still decide to produce it, or she may abandon the project altogether. However, the fact that Guthy-Renker declined the offer suggests that there are some significant challenges involved in marketing a perfume inspired by Diana.